Rapid process is our first design principle. By using constructive design techniques, we get to the relevant customer requirements.
Engineering, after all requirements are clear we can start sketching up possible designs. The best options are chosen by costumer and using common design models.
Prototyping, you want to be able to feel and test the product during the design process. With the combination of fast suppliers and a large tool set we can easily build prototypes for every iteration.
Production, after the creative process we can start a phase to make the design production ready. Important factors are cost price, producibility and certification.